Brand Identity
Brand Identity, Voice, and Messaging | WorkMom
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WorkMom founder Mel Goodman approached me at the early stages of launching her business, WorkMom, for my help establishing her brand and differentiating her from similar businesses in the same space. I wrote the brand identity, brand guidelines, mission statement, tagline, brand and product messaging, as well as the wrote the web copy for her site.
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Brand voice guidelines
Brand identity
Brand messaging
Mission statement
Tagline
Product messaging
Web copywriting
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WorkMom launched in late July 2023 to a warm reception from prospects and colleagues.
New Product Launch and Product Messaging | Inspirato Pass
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When Inspirato was set to launch Inspirato Pass (the world’s first luxury travel subscription) as a new product, my design counterpart and I developed the assets to support the new product launch.
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Prospect and member direct mail
Launch email
Paid social
Organic social
Homepage copy
Web copy
Banner ads
Print ads
Magazine articles
Monthly newspaper
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Inspirato Pass became our number one selling product shortly after launch in 2019.
