Direct Mail

I came up with the idea to send a targeted micro-promotion to a select group of golf enthusiasts as a test, in an effort to boost revenue and decrease spoiled inventory. (Inspirato relies primarily on digital communications with the full member base to encourage bookings.)
We identified a select group of members that were most likely to book a specific type of vacation based on a personal interest, created a tangible asset to motivate them to act, and include a targeted offer to incentivize a timely action.
- Micro-targeted direct mail
- Landing page
- Pencil banner
The goal was to hit a 5% conversion rate, or 25 bookings total, as a result of this direct mail. We hit 30 bookings, achieving 125% of our goal.
This micro-targeted tactic was so effective that we planned to continue it again with ski and wine-themed direct mail pieces.

In Q4 2021, we wanted to send prospects and members an intriguing piece of direct mail that would educate them on how to use Inspirato Pass while also telling a story.
My design counterpart and I came up with this calendar theme, to play off of New Year’s resolutions.
The format was a vertical roll fold, and each panel unfolded to tell a story about how you could incorporate Inspirato Pass vacations into your upcoming year while resolving to travel more.
- Vertical roll-fold DM
- Landing page
Internally, this piece was unilaterally well-received around the company. Our Sales team appreciated it as a prospect education piece, and we received positive feedback from members as well.

Together with my design counterpart, we created the theme for this quarterly prospect offer direct mail: Special Delivery, meant to invoke a special invitation feel and a retro nostalgic travel vibe.
- Direct mail for prospects
- Landing page